WALDORF COLLEGE ANNOUNCES EVOLUTION TO
“Today is an exciting and important milestone for everybody linked to Waldorf,” said president Robert Alsop. “We are honoring our school’s rich history with a new position for which everyone associated with Waldorf can be proud. With the success of our graduate program and the diversity of academic offerings, we felt the title university best represents who we are and who we strive to be.”
A year-long process with selected marketing partner Flynn Wright helped shape the new campaign — “We Are Warriors” — a rally for the school that will be integrated in everything from campus signage to recruitment to athletic commitments and all marketing and communication.
“Tradition, passion, community and success are the four pillars that, through our collaborative process, we determined are at the core of Waldorf,” said Waldorf Trustee Robert Mayes. “The formal evolution from a college to a university helps us with that alignment within higher education and gives Waldorf the status it deserves.”
The daunting task of transitioning to Waldorf University has already begun, and a full rollout will be celebrated in March with a campus-wide event.
Chantell Cooley, another member of the Waldorf Board of Trustees, who spends time on campus mentoring the “Cooley Scholars,” spoke with much promise and pride for Waldorf: “No matter where our lives take us in the future, starting at this very moment, we are all connected through Waldorf, and that is something of which to be very proud. I am so excited to share today with all of you. We represent the intersection of the past of this incredible school with the future of what every Waldorf student, staff and alumni will be honored to be: a Waldorf Warrior.”